Media Australia History

Goldfields digital design...Media Australia's principals Geoff Russell and I worked together in the Central Victorian City of Bendigo as Media Australia from 1991 to 2005.

As a close, collaborative partnership Geoff & I offered over 50 years' combined experience in professional media production - across film, video, audio, photography (film & digital), journalism, marketing, publishing, graphic design, animation, interactive media, web design, and 3D exhibition design.

Depending on the scope or demands of each project, we also drew on the expertise of a range of highly talented media specialists, to supply additional creative or technical support.

Media Australia was a truly 'vertically-integrated' media business: owning and operating its own in-house suites of digital production facilities, and offering communication solutions ranging from creative concept and scripting, through to production and post-production, and on to replication (video, CD or DVD).

Geoff and I are very proud of our wide ranging and prolific  body of work, some of which is described below:

Media skills training

​Media Australia ran customised workshops in 'handling the media', and 'personal presentation skills' - both designed for executives and other key staff involved in corporate affairs, marketing and public relations.

Media workshops developed by Media Australia typically covered the basic theory and practice of modern electronic media communication - as applied in regional and metropolitan news and current affairs settings.

Participants got ample opportunity to practice their personal communication techniques, and gain new insights into improving their media handling skills.

Typical media sessions included a range of practical exercises involving television and radio interviews, all conducted by experienced professional journalists using broadcast quality equipment and methods.

Typical personal presentation skills' sessions covered everything from audience analysis and speech-writing for a range of occasions, through to timing, delivery and coping with nerves.

Many clients also appreciated our critical review and advice on the use of visual aids involving PowerPoint presentations, datashows and portable computers.

Media Australia personnel offered ongoing critical (yet supportive) feedback and peer review to assist participants to better understand their strengths and weaknesses, making them more aware of performance areas that required further practice or improvement.

At the core of every workshop is the premise that no-one comes away from a one or two-day workshop as a media or personal presentation 'expert'.

However, most participants are certainly placed well on track to achieving their desired goals of being able to communicate and deliver - under pressure - succinct, interesting and relevant corporate or educative information.

Typical Media Skills Workshop Content:

Communications' Theory

  • Communications Model
  • Media Types (real examples)
  • Barriers to Good Communication
  • What is News?
  • Electronic Media Production Basics
  • Personal Communications Skills
  • Preparing for TV News Interview - format, dress & grooming, techniques, legals, etc

TV News Story Analysis

  • examination of typical bulletin structure and timing
  • analysis of news story structure: reader intro, script, overlay & 'grabs', etc

Communications' Strategies

  • Forming a Corporate Media & Public Relations Policy / Stance
  • Crisis Management: Dealing with Damage Control / Tough Corporate Issues

Practical Media Participation:

In a one-day media workshop participants generally undertake at least five different TV and radio interviews dealing with a range of subject matter relating to their particular expertise and/or role or responsibilities.

These interviews get progressively 'harder' as the workshop progresses (and confidence and skill levels hopefully rise!).

Participants were advised to be fully familiar with current and future aspects of policy affecting their operations - as well as broader corporate policies.

Typical Personal presentation Skills Workshop Content:

Media Australia customised its Personal Presentation Skills' workshops to cover aspects such as:

  • speech-writing for different occasions
  • dressing to impress
  • personal grooming
  • voice projection and colour
  • appropriate body language
  • market targeting of content and delivery
  • audience warm-up / ice-breakers
  • timing and delivery of information
  • preparation and use of visual aids and equipment (eg: OHPs, PowerPoint, electronic whiteboards, video, audio, etc)
  • coping with nerves

Past Workshops:

Media Australia personnel conducted media or personal presentation training workshops for clients including:

  • North Central Catchment Management Authority
  • Victorian Farmers' Federation
  • Coliban Water
  • VicRoads
  • Bendigo Regional Institute of TAFE
  • Department of Human Services
  • Sunraysia Professional Development Association
  • Reef Mining NL
  • Ballarat Goldfields NL
  • Alliance Gold NL
  • Bendigo Mining NL
  • Kirwan Industrial Services

Exhibition Design

Media Australia has been involved in the design and development of exhibitions, 3D environments and displays for a diverse range of tourism, exhibition and visitor centres - in Victoria and interstate.

Quick's Desk
The `Issues Wall' a feature of MA's `Making A Nation' Exhibition.
MA's 2D and 3D exhibition work typically includes:
  • concept analysis and creative development
  • theme identification and development (through word pictures, sketches and plans)
  • market / visitor / audience analysis
  • historical or theme research
  • identification of display assets and resources
  • detailed design (plans, schematics, specifications, etc)
  • design supervision and project liaison or management
  • design and fabrication of specialist 2D and 3D environment elements
  • creation and production of ancillary multimedia elements
  • lighting, sound and video system design
  • marketing and educational development

Notably: in 2002 MA's highly successful creation of the 'Making a Nation - Federation Exhibition, Bendigo' resulted in MA principals Geoff Russell and Peter Wiseman receiving the highly sought Victorian Community History Award for 'Best AV/Multimedia'.

MA's Geoff Russell and Peter Wiseman have over 50 years' combined experience in 2D and 3D exhibition and display design - complemented by professional practice in all facets of broadcast video, film and audio production.

The pair is backed by a team of creative advisors and technical specialists - all utilising the latest digital production facilities.

Experience MA Exhibitions...

Immersive 3D exhibitions can convey a range of exciting experiences, and are ideal for corporate or visitor information applications. Let MA show you how...

Wangarratta VIC
Part of Wangaratta VIC

Visitor Information Centre , Lancefield, Victoria
This $50,000 exhibition and information centre, built onto an existing hotel/motel, uses 2D & 3D displays, graphics, various soundscapes, and standalone visitor activated video displays to tell the story of this historic food and wine producing area. Media Australia's proud involvement in this exciting project included:

  •  detailed design and construction of building fitout
  • AV content research & development 
  • multimedia design & production (video, audio & interactive media) - delivered via digital video players 
  • technical AV design & installation 
  • lighting design 
  • sculptural elements

Visitor Information Centre , Wangaratta, Victoria
This $800,000 exhibition and museum, built within a historic library building, uses 2D & 3D displays, graphics, various soundscapes, and standalone visitor activated video displays to tell the story of this famous Australian food and wine producing area. Media Australia's proud involvement in this exciting project included:

  •  building conservation 
  • detailed design and construction of building fitout 
  • AV content research & development 
  • multimedia design & production (video, audio & interactive media) - delivered onDVD & digital video formats 
  • technical AV design & installation 
  • lighting design 
  • sculptural elements

Bendigo Pottery Museum, Epsom, Victoria
This $800,000 exhibition and museum, built within the historic 1858 Bendigo Pottery, uses 2D & 3D displays, graphics, a unique 'theatre in a kiln', various soundscapes, and standalone visitor activated video displays to tell the story of this famous Australian ceramic producer. Media Australia's proud involvement in this exciting project included:

  •  AV content research & development 
  • multimedia design & production (video, audio & interactive media) - delivered on CD & DVD formats
  • technical AV design & installation

Making a Nation - Federation Exhibition, Bendigo, Victoria
This $1.5m Centenary of Federation exhibition, created over two floors of the historic former Bendigo Post Office, recognises the pivotal roles of Bendigo lawyer John Quick and the Sandhurst ANA in advancing Australian Federation in 1901. Media Australia's involvement in this massive, 2 year City of Greater Bendigo managed project included:

  •  content & theme research & development 
  • content management 
  • 2D & 3D exhibition design & management 
  • lighting design 
  • multimedia design & production (video, audio & interactive media) 
  • technical AV design & installation 
  • marketing and educational services

Pt Nepean Visitor Centre, Victoria
This $150,000 exhibition upgrade, housed within NRE's Pt Nepean National Park Visitor Centre on the Mornington Peninsula, tells the story of this unique geological, historical and cultural site using video, sound and traditional 2D & 3D graphic displays. Media Australia's involvement in this novel project included:

  •  AV content research & development 
  • multimedia design & production (video & audio) - delivered on DVD format

Gum San Chinese Heritage Museum, Ararat, Victoria
This $2.5m project, created by the City of Ararat, recognises the significant role played by Chinese immigrants to the Western & Central Victorian goldfields during the 1860s, and their subsequent founding of the Canton Lead: site of the modern city of Ararat. Media Australia's involvement in this project included:

  • AV content research & development 
  • historical research 
  • multimedia design & production (video & audio) - delivered on CD & DVD formats

Hanging Rock Visitor Centre, Victoria
This $750,000 exhibition, housed within NRE's new purpose built information centre at the foot of the famous Hanging Rock formation near Woodend, in Central Victoria, tells the story of this unique geological and cultural site using video, sound and traditional 2D & 3D graphic displays. Media Australia's involvement in this novel project included:

  •  AV content research & development 
  • historical research 
  • multimedia design & production (video, audio & interactive media) - delivered on DVD format

Bay Discovery Centre, Glenelg, SA
This $3.5m Centenary of Federation exhibition, created within the historic Glenelg Town Hall, recognises the role of this iconic beach side township - and its local identities - in South Australia contribution to Federation in 1901. Media Australia's involvement in this massive, 2 year City of Holdfast Bay managed project included:

  •  AV content research & development 
  • multimedia design & production (video, audio & interactive media) - delivered on CD & DVD formats 
  • technical AV design & installation

Swan Decline Signage - Bendigo Mining NL, Victoria
This project for Central Victoria's largest gold exploration company involved the research, design, printing fabrication and installation of large new visitor information signage at Bendigo Mining's impressive Swan Decline site.
1998

Campaspe Run Visitor Centre, Elmore, Victoria
This $1.5m exhibition, housed within a new purpose built information centre at the historic Elmore Railway Station in Northern Victoria, tells the inspiring story of the area's pioneering squatters, farmers and settlers; in particular: the story of H.V. McKay, the inventor of the Sunshine Harvester that revolutionised Australian agriculture in the late 1890s. Media Australia's involvement in this unique project included:

  • AV content research & development 
  • historical research 
  • multimedia design & production (video, audio & interactive media) - delivered on CD & DVD formats

Central Deborah Gold Mine, Bendigo, Victoria
This $250,000 exhibition - housed within existing (former mining) buildings at Bendigo's premier tourist attraction: the Central Deborah Gold Mine - involved the creation of a range of visitor activated videos, soundscapes and underground 3D displays that enhanced the storytelling ability of the mine's existing team of experienced visitor guides. Media Australia's contribution to this fascinating project included:

  •  AV content research & development
  • multimedia design & production (video, audio, interactive media) - delivered on CD, VHS & DVD formats 
  • 3D exhibition design & installation (underground rock blasting sequence) 
  • technical AV design & installation

Bendigo Health Care Group, Victoria
This project for Central Victoria's leading health care provider involved the design and creation of a new, portable display for promoting the group at employment fairs, trade shows, public displays, etc. MA was involved in design, copywriting, photography, printing and fabrication.

Bendigo Interpretive Centre, Bendigo, Victoria
This $2m visitor centre - housed within the former mail sorting room of the historic Bendigo Post Office - uses sound, video and 2D & 3D graphic displays to introduce visitors to the Bendigo region's fascinating history, tourist attractions, accommodation & dining venues, and sporting & retail outlets. Media Australia's involvement in this highly successful project included:

  •  tourist / visitor information needs' analysis 
  • content & theme research & development 
  • content acquisition & management 
  • multimedia design & production (video, audio & computer based interactive media) - delivered on CD & DVD formats
  • technical AV design & installation 
  • ongoing marketing and educational services

Media Australia's digital production history

MA offered professional digital video & audio production, graphic design, interactive media production, web development, digital photography, marketing, journalism & research, print & digital publishing, and 2D & 3D exhibition and display design.

Educational Video

Over the past decade MA principals Geoff Russell and Peter Wiseman have produced over 130 ATOM award-nominated educational videos, across most of the eight Key Learning Areas of the Australian curriculum.

These videos can be found in most school libraries or A/V collections across Australasia - and increasingly internationally. More importantly, they are found in active, daily use within the classrooms of these schools!

Whilst MA's current educational videos are distributed by Video Education Australia some older ATOM-award nominated programs, produced by Media Australia's principals, can be found in Video Education Australasia's catalogue. Many of these have become best-sellers for VEA. Both LE and VEA are divisions of Blake Education.

Video Production

For nearly two decades MA has been involved in hands-on media production for a range of well-known private, commercial and government funded organisations. Typically, this work involves the production of high quality yet cost-effective training orientated videos, interactive multimedia, print or digital publications, and audio productions.

Media Training

MA principals Geoff Russell and Peter Wiseman have long been involved in hands-on media production for a range of well-known commercial and government organisations.Typically, this work involves the production of high quality and cost-effective videos, TV commercials, print or digital publications, web sites, 2D and 3D display material, and audio productions - all aimed at effectively communicating or marketing a client's message to their target audience. MA also conducted `media training days' for corporate spokespersons to ensure they had the skills to manage the flow of public information.

Web Development

MA has produced a range of acclaimed web sites for private, corporate and government clients - including the ABC's Arts Online site 'Palimpsest', and the award winning Bendigo Bank site. MA has the expertise, programming tools and creative ability to place any business or organisation on-line and in-touch with their target audience.

Interactive Multimedia

MA has extended its expertise in educational media into the production of extensive interactive computer-based information and training resources - including video, audio, graphics, copywriting and programming for the creation of computer and web based training solutions. Typical projects include the Falls Prevention Training Package, and the Best Practice in Amputee Rehabilitation training package.

Exhibition & Display

MA's exciting range of award-winning museum, tourism and visitor centre projects are a logical extension of the organisation's proven abilities in multimedia production. These 3D design and creation projects clearly demonstrate a 'total environment' approach to immersing visitors into a new learning experience - as shown in the 'Making a Nation - Federation Exhibition.'

Print Design

MA's principals Peter Wiseman and Geoff Russell are both trained Graphic Designers, with many years' experience in the design, copywriting and production of a wide range of printed communication solutions - including signage, brochures, and annual reports.

Media Australia won many awards and long term contracts

Over the 16 years Media Australia grew to become regional Australia's leading producer of high-quality, cost-effective multimedia communication solutions for a diverse range of clients and applications.

School's Television

MA held a 'preferred supplier status' with the Victorian Dept of Education & Training's Schools' Television production unit, based in Melbourne. As a preferred supplier, MA was on call to provide a range of digital video production services - including location shooting, scriptwriting, production, post-production, hosting, and computer graphics.

Board of Studies

MA was been listed as a preferred supplier of educational video resources to the Victorian Board of Studies' Victorian Certificate of Education (VCE) courses. This meant that when subject teachers were considering new (video) resources to complement their curricula, they could be assured that the resources produced by MA would exactly match their desired student learning outcomes.

History Award

In 2002 MA won the prestigious Victorian Community History Award for the 'Best AV / Multimedia Production'. The award was presented for the MA production titled: 'Sir John Quick and the Sandhurst ANA'; a program specifically researched and produced by MA for display within the highly successful 'Making a Nation - Federation Exhibition', in Bendigo.

ATOM Awards

In 1993, 1994, 1995, 1996 and 1998 MA educational videos were finalists in the prestigious ATOM (Australian Teachers' of Media) Awards, in the highly contested categories of 'In Context', 'Best Science Documentary', 'Best Educational Resource', and 'Best Secondary School Educational Video Resource'.

TV News Awards

During their earlier commercial TV news & current affairs' production careers, MA's principals Geoff Russell and Peter Wiseman each won prestigious Dalgety Rural Press Awards (TV News). In addition, they both produced TV news services that earned coveted Penguin Awards and Logies, for the 'Best Regional TV news Services.'

Media Australia's video production

Media Australia was the nation's most prolific independently funded producer of high-quality, curriculum specific educational videos for the Australasian schools' market. MA had over 15 years of award winning experience producing Educational Videos. MA also produced a wide range of training videos for national vocational TAFE courses, plus corporate videos and other promotional activities aimed at conveying key information to a client's internal or external business audiences.


MA's Geoff Russell and Peter Wiseman have over 50 years' combined experience in video production - complemented by professional practice in all facets of broadcast video, film and audio production. The pair was backed by a team of video production and technical specialists - all utilising the latest digital production facilities. MA's video productions were delivered in many formats: from single copy VHS, through to broadcast quality digital formats - including pioneering full DVD rendering and replication in Australia as well as a variety of web ready formats.

Corporate Video

For more than 15 years MA produced numerous corporate videos and broadcast TV commercials for a diverse range of commercial, private and government clients.

These video productions were typically commissioned to:

  • convey key shareholder or investment information
  • provide regular corporate updates to investors, executive staff, employees or the general public
  • satisfy EES requirements for broad public communication
  • document a business or corporate history
  • or promote a new product, or gain a new market.

Educational Video

MA produced more than 230 twenty-minute educational videos, across a diverse range of curriculum areas. These videos were distributed nationally and globally by Video Education Australasia which offers on-line preview ordering. Many of MA's programs are still current and and used widely in Australia and internationally.

Tourism / Exhibition Video

In recent years MA has produced a range of fascinating videos for display within a diverse range of tourism, exhibition and visitor centres - in Victoria and interstate. Notably: in 2002 MA principals Geoff Russell and Peter Wiseman won the highly sought Victorian Community History Award for 'Best AV/Multimedia', for the production titled: 'Sir John Quick and the Sandhurst ANA.'

MA tourism and exhibition videos were typically produced to:

  • create prime or ancillary ambience (sound and vision) within a 3D environment;
  • convey succinct historical or cultural information;
  • introduce a city or region's tourism attractions;
  • demonstrate a manufacturing or production process; orientate visitors to safety or procedural information;
  • or promote a new attraction to a distant market.

Training Video

Over the past decade, MA has produced an array of training videos for a diverse group of commercial, private and government clients - notably for the TAFE (manufacturing, mining and hospitality) sector.

These videos were typically used to:

  • demonstrate key training information;
  • convey essential cultural or ethical material;
  • satisfy on-site staff or visitor induction requirements;
  • complement existing OH&S training materials; advise clients / patients of treatment procedures;
  • affect a positive lifestyle change (especially in health).

Media Australia pioneered web site development

Under the direction of principal Peter Wiseman, Media Australia designed and developed a range of award winning web sites for a diverse array of corporate, tourism and public information applications.

Many of Peter's sites featured advance programming, easy to update content database management tools, and pioneering E-Commerce facilities which enabled risk free on-line transactions - ideal for small business!

MA's web site production typically involved:

  • concept analysis and creative development
  • market / visitor / audience analysis matched to product identification of display assets and resources
  • detailed design (navigation, database construction, graphics, etc)
  • design supervision and project management
  • marketing and hosting advice

Notably: in 1999 MA's highly successful web site created for the Bendigo Advertiser won a Pan Pacific Newspaper Proprietors' Association award for best new newspaper web site in the Asia Pacific region.

MA has also been involved in a pioneering co-production with the Australian Broadcasting Commission and Cinemedia (Film Victoria), to create a content rich and enormously popular interactive web site for the ABC's 'The Space' Arts portal, featuring the unique Palimpsest 2001 art exhibition in Mildura, Victoria.

MA also has ongoing agreements with many clients for the vital maintenance and updating or their sites - well beyond the initial launch - and we can advise on web hosting, e-mail setup, E-Commerce, site access reporting, and lodging sites with key global search engines.

MA On-line...

As our eight-letter (DOS) URL shows, MA was in the leading rush to the web way back in 1995 - and our experience shows!

Media Australia also pioneered interactive multimedia in Australia

Media Australia created many intriguing interactive multimedia displays for a diverse array of tourism, exhibition and visitor centres - as well as corporate, promotional and training applications. Some are still in use 15 years after they were created.

MA's multimedia productions typically involve:

  • concept analysis and creative development
  • market / visitor / audience analysis
  • historical or theme research
  • identification of existing content assets and archival resources
  • broad design (navigation, programming, delivery platforms, etc)
  • detailed design
  • project management
  • computer graphics, video and audio production
  • digital photography
  • copywriting
  • marketing and educational development
  • ancillary packaging, brochure design, labeling
  • replication and mastering of final product to CD, DVD, etc

MA's Geoff Russell and Peter Wiseman have over 50 years' combined experience in media production - complemented by professional practice in all facets of broadcast video, film and audio production. As Media Australia the pair was backed by a team of multimedia production and technical specialists - all utilising the latest digital facilities.

Multimedia For Tourism & Exhibitions

DVD or digital video player sourced multimedia is a standard feature of most innovative, interactive displays or exhibitions.
In recent years Media Australia has produced many applications to serve this growing area of public interaction - with special emphasis on tourism, visitor services and regional promotion activities.

Notably: Media Australia pioneered the development and use of multi-player / multi-screen DVD content for Bendigo's 'Making a Nation' Federation Exhibition, Bendigo - an Australian cost-effective first using industry standard Philips Pro-DVD equipment!

Multimedia For Training & Instruction

Computer, CD, DVD, digital video player or web sourced multimedia is a standard feature of many training processes.
Learners can work individually at their own pace, with immediate feedback from a well-designed program. Media Australia produced many applications to serve this growing area of interactive training - with special emphasis on the national health and welfare areas.

Corporate & Promotional Multimedia

Multimedia is a well used feature of most corporate marketing or presentation processes. These presentations can range from a simple PowerPoint presentation - through to a custom built interactive display that features video and audio clips, together with corporate branding and other 'bells and whistles.'

MA produced many applications to serve the growth area of corporate multimedia - with expertise in areas such as mining, tourism and public infrastructure.

Download Documents

iconMedia Australia Brochure circa 2005

This brochure was a 'quicky' put together to promote MA's expertise around 2005 (PDF - 3.3MB)

"Introducing: Media Australia - Over the past decade Media Australia has grown to become one of regional Australia’s leading providers of high quality and cost effective media communication solutions."

 

 

 

 

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Scintillae 2012 cover and book completed

Scintillae 2012 is an anthology of short stories, poetry and non-fiction to be published coincidentally with the Bendigo Writers Festival.

Bendigo Bank Fun Run

Details about the Bendigo Bank Fun Run 2012 will be posted shortly. But mark Sunday 4 November down in your calendar for 2012's fun run.

 

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