Educational Videos

The brief centres on the corporate branding needs of the multi-million dollar international agribusiness Tandou Limited that operates vineyards, wineries, and cotton growing interests across three Australian states.

We see how the successful completion of the Tandou brief involves the skills of talented specialists at Hoyne Design - led by Principal and Creative Director Andrew Hoyne - working with external specialists Jef Riner (copywriting) and Mark Chew (photographer).

Their creative solution to Tandou’s information design brief includes:

• advice on corporate branding and identity
• the development of a new corporate ID
• the design of a new corporate logo
• the design and development of new corporate literature
• the design of new corporate brochures and a web site (including copy, photographs and digital layout)
• and the design of product labels, posters and other display devices for wholesale and retail markets

Using candid interviews and extensive visual overlay of concept drawings through to finished art, this fascinating program gives students a unique insight into:

• the layout, roles and responsibilities inside a modern Australian design studio;
• the methods used by Hoyne Design for inspiration to solve the Tandou brief - such as gathering, analysing and organising information;
• the roles, relationships and work of specialist personnel in Hoyne Design’s visual communication production process;
• the decisions made by Hoyne Design on the choice of materials, production systems, media, design elements and principles in the production of visual communications for the Tandou brief;
• and appraisal methods and processes used by Hoyne Design to refine and evaluate ideas in developing final presentations.

This program is an essential curriculum resource for students of:

• Visual Communication (VCE) Unit 1: Visual Communication; Unit 3: Visual communication practices; and Unit 4: Designing to a brief; and
• Design & Technology (HSC); Outcome H1.2 ‘Processes used by designers’.

The program is also an excellent learning resource for graphic design students at TAFE, VET, university and other tertiary sectors.

Two complementary programs produced by Media Australia are also available in this current Visual Communication & Design series:

• Product Design at Sunbeam Australia’s design headquarters, Sydney; and
• Environment / Landscape Design for Melbourne Zoo’s $10m Trail of the Elephants.